SHOPS AND BUSINESSES
The Daily Prophet office
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Borgin & Burkes
Borgin and Burkes is an antique shop located in Knockturn Alley, containing some dangerous items such as a cursed opal necklace, or half of a vanishing cabinet set. Lord Voldemort used to work there after he left Hogwarts
Eeylops Owl Emporium
Eeylops Owl Emporium sells owls and supplies such as owl treats and cages. Inside, it is dark and full of a low, soft hooting, rustling and the flickering of jewel-bright eyes.
Florean Fortescue's Ice Cream Parlour
Florean Fortescue's Ice Cream Parlour, under the management of the owner Florean Fortescue (founder and shopkeeper), sells ice cream, including sundaes, which can be enjoyed at outdoor tables.
Flourish & Blotts
Flourish & Blotts sells a great variety of magic books, including textbooks for Hogwarts courses and other books of general magical interest. In the back there is a corner devoted solely to divination, which includes a small table stacked with titles like Predicting the Unpredictable: Insulate Yourself against Shocks and Broken Balls: When Fortunes Turn Foul. Another small display contains the book Death Omens: What to Do When You Know the Worst is Coming.
Gringotts Wizarding Bank
The Leaky Cauldron
The Leaky Cauldron is a pub and inn for wizards, located on the Muggle street of Charing Cross Road in London, offering food, drinks and rooms to rent. It was founded by Daisy Dodderidge (1467–1555) in 1500 "to serve as a gateway between the non-wizarding world and Diagon Alley." The current barman and innkeeper is a wizard named Tom.
On the main floor, the inn has a bar, several private parlour rooms, and a large dining room. On the upper floors, there are a number of rooms available; Harry has stayed in Room 11, which has a talking mirror and windows that allow him to look out onto Charing Cross Road. People often stay at The Leaky Cauldron when they come up to London on shopping trips.
The pub serves as a way of entering into Diagon Alley from the Muggle world for Muggle-borns and their parents (both of whom, until the first letter from Hogwarts, have no magical knowledge or means of entering). The rear of The Leaky Cauldron opens onto a chilly little courtyard where a brick (found by counting three up and two across from a dustbin) is tapped three times.
On the main floor, the inn has a bar, several private parlour rooms, and a large dining room. On the upper floors, there are a number of rooms available; Harry has stayed in Room 11, which has a talking mirror and windows that allow him to look out onto Charing Cross Road. People often stay at The Leaky Cauldron when they come up to London on shopping trips.
The pub serves as a way of entering into Diagon Alley from the Muggle world for Muggle-borns and their parents (both of whom, until the first letter from Hogwarts, have no magical knowledge or means of entering). The rear of The Leaky Cauldron opens onto a chilly little courtyard where a brick (found by counting three up and two across from a dustbin) is tapped three times.
Madam Malkin's Robes for All Occasions
Madam Malkin's is a clothing shop next to Flourish & Blotts. It sells robes and other clothing, including the standard Hogwarts-required plain black work robes, and dress robes. Madam Malkin, a squat witch who wears mauve robes, and her assistants will tailor the robes to fit right in her shop. Malkin is an archaic term for a crotchety old woman.
Magical Menagerie
The Magical Menagerie is a magical creature shop that in addition to selling magical creatures also offers advice on animal care and health. The shop is very cramped, noisy and smelly, due to every inch being covered with cages. Among the creatures in the Magical Menagerie are enormous purple toads, a firecrab, poisonous orange snails, a fat white rabbit that can turn into a silk top hat and back, cats of every colour, ravens, puffskeins, and a cage of sleek black rats that play skipping games with their tails.
Ollivanders
Potage's Cauldron Shop
Potage's Cauldron Shop sells different varieties and sizes of cauldrons, including copper, brass, pewter, silver, self-stirring, collapsible, and solid gold.
Quality Quidditch Supplies
Quality Quidditch Supplies sells broomsticks and Quidditch-related items. The store windows often draw young customers to gaze longingly at the merchandise. Its most famous items on display are the Nimbus 2000 and the Firebolt broomsticks.The price is allegedly so large that it is only given upon request.
Slug and Jiggers Apothecary
The Apothecary sells scales, potions and potion ingredients. The shop is quite fascinating despite its very bad smell (a mixture of bad eggs and rotten cabbage). The inside includes barrels of slimy stuff on the floor, jars of herbs, dried roots and bright powders on the shelves, and bundles of feathers, strings of fangs and snarled claws hanging from the ceiling. Harry regularly buys ingredients, as well as his scales, from the Apothecary.
Some of the ingredients available are silver unicorn horns (for twenty-one Galleons each) and glittery-black beetle eyes (five Knuts a scoop).
Some of the ingredients available are silver unicorn horns (for twenty-one Galleons each) and glittery-black beetle eyes (five Knuts a scoop).
Gambol and Japes
Gambol and Japes is a wizarding joke shop.
Wiseacre's Wizarding Equipment
Sells all sorts of equipment used in the wizard world.
Weasleys' Wizard Wheezes
Weasleys' Wizard Wheezes is a popular joke shop that started as a small school business created by Fred and George Weasley in the fourth book. It opened its doors at Number 93 Diagon Alley in the summer of the sixth book, using Harry Potter's Triwizard Winnings as starting capital. Weasleys' Wizard Wheezes sells joke and trick items, useful novelties, and Defence Against the Dark Arts items.